Ten seconds telling Traction what you built is a week of posts across six platforms...written from what you actually did, in your voice, then scheduled and published without you. Sent a newsletter instead? Connect it once and every issue does the same thing automagically!
Talk for ten seconds about what you shipped, or type one line. No doc, no form, no “content brief.” Talking is even better; it’s where your actual voice lives.
One thing you shipped becomes several posts, each written for the platform it’s going to and each sounding like you wrote it. Short and punchy on X. Longer on LinkedIn. Not the same post copy-pasted six times.
Posts spread across the week at good hours for each platform. Leave Autopilot on and it publishes on its own. Turn it off and everything waits for your thumbs-up.
Most AI tools are trained on posts that already went viral. That’s why everything sounds the same — they’re reproducing the average of what everyone else already said, in the voice of nobody in particular.
Traction starts from the opposite end, twice over. The substance comes from things that actually happened to you: the feature you shipped, the number you hit, the customer email that changed your mind, the issue you sent on Wednesday. And the voice comes from your own writing — your phrasing, your opinions, your weird way of explaining things survive the trip.
Something you shipped
A number you hit
A lesson that cost you something
A customer's own words
A newsletter issue you sent
Every post is built from something you gave it — your work and your words. If you didn’t say you hit 1,000 users, that number doesn’t appear anywhere. If you didn’t say it, Traction doesn’t either.
Metrics come from you or they don’t exist.
It won’t hand you takes you never had, or a voice that isn’t yours.
Nothing on your feed says “made with Traction.” Your audience never needs to know.
You’re running the whole thing already. You didn’t need a second job posting about running the whole thing. So Traction is built to be forgotten: it writes ahead, schedules itself, and publishes on its own.
On the weeks you ship nothing worth talking about, it keeps going — still in your voice, so the account doesn't go quiet or go generic just because you were heads-down.
When you dowant to steer, it’s there. Approve, edit, kill a post, add something. But nothing breaks if you ignore it for a month.
You spent hours on it. It went out once, to the people who already subscribed, and that was the end of it. Connect your newsletter to Traction and every issue keeps working — the argument becomes a thread, the best line becomes a post, the part readers wrote back about becomes the hook that brings new ones in. All of it in the voice your subscribers already recognize, because it’s pulled from the writing they subscribed to.
Each post is written for the platform it’s going to — but it’s recognizably you on all six, not a different personality per feed.
We’ll read them and send back a short breakdown: what your voice actually sounds like, the themes you keep circling, and one of your posts rewritten as a teaser you can use today. Free, no card, and nothing goes out that isn’t built from your own posts.
Get my free Voice AuditClose to none of it. Ten seconds when you ship something. Everything after that — writing, scheduling, publishing — happens on its own.
That's the part we care most about. Traction learns your voice from writing you've already done, and it's working from your material rather than inventing something to say — which is most of why AI posts sound like AI. It starts close and sharpens the more it sees. With Autopilot off, nothing goes out that you haven't read.
It keeps posting, still in your voice. Quiet weeks don't turn into dead accounts.
You don't need them. "Spent two days on a bug that turned out to be a typo" is a post. Receipts aren't just metrics — they're anything that actually happened.
No. It's a shortcut if you have one, but most people using Traction don't.
No. If you can leave a voice note, you can use Traction.
Only if you want it to. Autopilot on means it publishes on its own. Autopilot off means everything waits for your approval. Flip it any time.
Cancel any time. No call, no form, no retention offer.
Building it is the hard part. Sending it is the hard part. Being the person who also posts about it — in your own voice, every week, on six platforms — shouldn’t be a third job.