Everything about what traction does, how it works, and what it costs.
traction turns things you actually did — a feature you shipped, a number you hit, an issue you sent — into a week of social posts. It writes them from your own material, in your own voice, then schedules and publishes them for you across six platforms.
Founders and solo builders growing an audience without an agency, SaaS teams that need a steady presence on LinkedIn and X, and newsletter operators on Substack, Beehiiv, Ghost, or WordPress who want each issue to keep working after it goes out.
Yes. traction drafts posts and spreads them across the week at good hours for each platform. With autopilot on it publishes on its own; with autopilot off everything waits for your approval. Autopilot is off by default.
traction publishes and schedules to six platforms: X, LinkedIn, Threads, Instagram, Facebook, and Bluesky. Each post is written for the platform it is going to rather than the same text copy-pasted six times. You can also boost a published post as a paid ad using your own connected ad account.
Two ways, and the first matters more. The substance comes from things that actually happened to you rather than from a topic prompt, so there is something specific to say. The voice comes from your own writing — your phrasing, your opinions — so it reads like you said it. Most AI tools are trained on posts that already went viral, which is why they all sound the same.
No. Every post is built from something you gave it — your work and your words. If you did not say you hit 1,000 users, that number does not appear. Metrics come from you or they do not exist, and nothing on your feed says the post was made with traction.
Schedulers like Buffer, Hootsuite, and Typefully publish what you already wrote. traction writes the posts for you — from what you actually did, in your voice — and adapts each one per platform, so it removes the work of creating the content, not just the work of posting it.
Yes. Connect your newsletter on Substack, Beehiiv, Ghost, or WordPress and traction turns each issue into platform-native social posts — the argument becomes a thread, the best line becomes a post — in the voice your subscribers already recognize, because it is pulled from the writing they subscribed to.
Under 10 minutes. Paste your site or newsletter URL, or say what you shipped in about ten seconds, and traction generates ready-to-edit posts you can ship right away.
It keeps posting, still in your voice, so a quiet week does not turn into a dead account. When you do want to steer, you can approve, edit, or kill any post.
One plan with everything traction does: $29.99/month or $299/year. It starts with a 14-day free trial. A card is required to start, you can cancel in two clicks, and you get an email before you are ever billed.
Yes. Your posts, drafts, and connected accounts are scoped to your account and are not shared with other users. You stay in control of what publishes and when.
Or skip ahead — send us three posts and get a free Voice Audit, no card.
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